Week 13 and 14: Social Software Best Practices and Marketing

April 27 - May 10, 2008

 

Learning Objectives

By the end of the two weeks, you should:

1. Know the issues to consider before implementing social software in a library setting.

2. Identify the policy issues and best practices for implementing social software.

3. Understand how to market social software tools to staff and patrons.

 

Lecture

Part 1: Quicktime Movie (13 minutes)

Slides (PDF)

Transcript (PDF)

Part 2: Quicktime Movie (13 minutes)

Slides (PDF)

Transcript (PDF)

 

Readings

Farkas, Chapter 14

Sierra, K. (2006). "Death by Risk Aversion." Creating Passionate Users.

Smarr, J. (2007). "A Bill of Rights for Users of the Social Web." Open Social Web.

JISC InfoNet. "Accessibility" and "Legal Issues" In Guide: Social Software. (this site is currently down. You might want to try back later, but you are not responsible for readings you can't access)

King, D. L. (2006). "Thinking About MySpace and Other Free Third-Party Websites." David Lee King.

Farkas, M. (2009). "Your Stuff Their Rules." American Libraries.

Sauers, M. (2008). "Of 2.0 and Staff Workloads." The Travelin' Librarian.

Haskel, Jami. (2007). "Create a Social Software Policy for Your Library." WebJunction.

Kanter, B. (2008). "Parlez Vous Twitter? Evangelizing Social Media in Your Nonprofit and Paving the Way for Adoption." Beth's Blog (in particular, look at the slides from the presentation by Stephen Collins).

McDonnell, L. (2007). "Increase Knowledge Innovation and Manage Technology Change." lucasmcdonnell.com.

Phillips, J. (2007). "Innovation Networks." Innovate on Purpose.

Campion, S. (2007). "Building a Social Networking Environment at the Library." WebJunction.

Matthews, B. (2007). "Applied Prototyping: Designing for Buy-In." Designing Better Libraries.

Coombs, K. (2007). "Helping Technology spurred change take." Library Web Chic.

Coombs, K. (2005). "Building Trust With IT Staff." Library Web Chic.

Happe, R. (2008). "Social Media Metrics." The Social Organization.

Owyang, J. (2007). "Web Strategy: How to Measure your Social Media Program." Web Strategy.

 

Examples

Blog Policies and Guidelines

Newton Free Library

DePaul University College of Law Library

Orange County Library System

Longview Public Library

 

Social Software Policy

Washoe County Library

 

Social Networking Policies

Woburn Public Library

 

Things to Do

1. Look at the policies listed above.
2. Complete Exercise 7, due May 8.
3. Write at least one blog post on one (or more) of the following topics (due May 8):

1. Do you think libraries need policies regarding the use of social software tools? Why or why not? (Tag = blogpostwk14n1)

2. What would you anticipate being the greatest barriers to implementing social software in your setting or the setting you want to work in? (Tag = blogpostwk14n2)

3. Pick a social software tool and describe how you would train your colleagues in how to use it. (Tag = blogpostwk14n3)

4. What do you think are some of the things that typically cause libraries to fail in implementing social software? (Tag = blogpostwk14n4)

5. Do you think libraries should trust their collections, services, etc. to the cloud? What are some things they should consider before they choose a cloud computing provider? (Tag = blogpostwk14n5)

6. Discuss some of the ways that libraries can assess the social software tools they're using. (Tag = blogpostwk14n6)

4. Write a blog post that includes a brief description of an article, technology, blog post, or other interesting resource outside of the classwork you've found that's related to that week's topic. Be sure to include a link to the resource (due May 8). (Tag = resourcewk14)

5. Comment on at least two other people's blog posts (due May 10)

6. Elluminate session Wednesday, May 5, 6:00 - 7:00 pm PT

7. Group project due May 5

 

 

 

Meredith, there is a problem

sbrew's picture

Meredith, there is a problem with the link on this page for Exercise 7. It directs to the Fall 2008 blog.

Hi, Sherry - just in case you

vickisteiner's picture

Hi, Sherry - just in case you need it, here's the link to the current semester's wiki page for Exercise 7: http://slisapps.sjsu.edu/wikis/faculty/farkas/index.php/Exercise_7

Thanks Vicki. I just wanted

sbrew's picture

Thanks Vicki. I just wanted to make sure she was aware of the problem. I was lost for a little while in the Fall 2008, who are these people? why are these dates for November? I wanted to make sure it doesn't pose a problem for anybody else.

Speaking of which--Meredith, how long do you keep these accounts online? In my previous web design class I had to rush at the end of the semester to save my website design using Scrapbook. If they will be available for a long time, I won't worry about it for this class.

Syndicate content