LIBR 246-04/13 Web 2.0 (Spring 2010)

I've read, commented on and graded all of your Marketing Critiques in Google Docs. The comments are pasted just below your grade (you may want to copy and paste them elsewhere to read since they're squished into a rather narrow box). If you have any questions, please email me. All of you did an excellent job and it was really interesting to see the different types of libraries you chose and their very different approaches to social media marketing. I definitely discovered some examples that I'd like to use when I teach this class again next Fall!

The New York Public Library (NYPL) is reaching out to patrons online and creates an example to follow.

Initially I was so excited by the online presence of other libraries that we have studied so far, that I wanted to critique an example of one that I felt was doing everything right. However, I realized that a better use of my analysis would be to review my local library to see what they are doing right, and where they can improve.

Introduction

I was impressed with the Brooklyn Public Library’s blog that we looked at in Week 3. I saw they had a Twitter account and thought they would probably have an interesting online presence.

Introduction

The Lawrence Public Library (LPL) serves the community of Lawrence, Kansas. Lawrence, a city of approximately 80,000 is the home to the University of Kansas (KU). KU has over 30,000 students and 2,000 faculty members, accounting for a tremendous portion of the Lawrence community.  Over 80% of Lawrence residents are white, over 90% are high school graduates, and nearly 50% are college graduates.

The Denver Public Library (DPL) in Denver, Colorado, has an online presence that includes several social networking utilities with Web 2.0 features. They seem to have geared their efforts so that there are many ways for different segments of their community to interact with them and obtain information about pertinent events.