LIBR 246-12: Web 2.0 and Social Networking Tools (Fall 2008)

Jeremiah Owyang points out in Web Strategy some key points in assessing the success of a library's implementation of a social media program.  A key factor is setting a goal.  When setting up a social networking tool as part of a program, it is important to set a goal.  This goal can be an effective measuring tool.  It may be impossible to measure everything, so it is important to choose an aspect to measure.  Web analytics can be used such as technorati rankings and Google Analytics when measuring the popularity of a blog or how many times it has been accessed.  On the otherhand, customer s