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This: http://www.webguild.org/2008/09/why-many-social-software-projects-fail.php is an interesting article on why many social software projects fail. The authors claim, "Many social software projects fail because IT managers wrongly believe that successful communities form spontaneously after social software tools are installed." This is such a great point! It isn't enough to implement the software and expect people to flock to it. New software must be marketed properly if the public is to not only
During my exercise this week I found a site, as many of you have also found, called socialmarker.
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