LIBR 246-12: Web 2.0 and Social Networking Tools (Fall 2008)

Reflections on social media networking and marketing

An interesting point brought up in this blog is that if marketing is the primary goal why one would venture into social networking, it may not necessarily work out because it would require resources, which may not be available, and a popular service or product. However, if networking is one's purpose, he or she may find that marketing may be a result of his or her activities. According to the author's experience, increased and proactive particiaption in social networks resulted in a 55% increase in RSS feed subscribers and a 200% increase in number of visits to the blog. The author concludes that making connections is the key.