In lieu of my recent virtual reference experience, I think the most important feature of this service is responsiveness. As I noted in my previous post, it is frustrating to wait for someone to answer an IM. You don’t know whether the person is there or not—there were no away messages. GOOG-411 responds faster than some of the public libraries I IM’d the other day (though I know there are questions GOOG can never answer as well as a librarian could). If a library is short staffed or know that they cannot get to all the IM’s immediately, I think it should instruct patrons to leave their name, email address and question and that one of the librarians will get back to them--anything that will acknowledge the patron’s needs (and not turn them away).
Equally important is competence, just like in face-to-face reference interactions. I also think asking for feed-back is important as well as being courteous. It would be a bonus if the librarian obtains the user’s information and then follow-up on whether he or she needs additional information or whether the information given helped. I did a little experiment on this at work and I noticed that most people tend to have follow-up questions related to the information provided to them. I do understand however, that this takes a lot of time and may not be feasible for libraries that are short staffed. Then again, maybe reference busyness could be used as a reason to justify hiring more people.
Feedback is a good idea. An
Feedback is a good idea. An online survey page can be made available after each session for users to fill out.
I think some libraries do
I think some libraries do provide a link to a survey or push a survey to the users after the reference interaction. It's so true that sometimes users need follow-up or need more information than they're saying initially, and it's incredibly difficult to determine that in the online medium. I try to ask if there's anything else I can help the patron with (regardless of the medium) and I think it's pretty good practice to do that instead of assuming that the first question is the last question.
Since you mentioned GOOG-411,
Since you mentioned GOOG-411, I was wondering what you (or others in the class) thought of a service such as ChaCha? They hire human guides (not necessarily professionals).