LIBR 246-12: Web 2.0 and Social Networking Tools (Fall 2008)

5 Ways to Sell Social Media to Your Boss

This is nice little article on ways you can get a boss (or committe) to try and adapt to soical media.

I think parts about planning is a great point. Some times we just have things to have things and have no real use of them. Why having a RSS feed is nice, if you never you use it seems silly.And who want to look silly.

It also points out that trust is needed. Both that customers want the service and will make use of it. Really with 2.0, we only let the kids have access to the backyard, what they do it, really is up to them.