In developing rules for library staff around the use of social media, I’d first want to review the library’s existing policies around conduct, code of ethics, and communications, which hopefully exist. The social media rules should address posting on social sites both on behalf of the library and for personal use.
I think that it's most important to stress that, although any working environment is composed of a collection of individuals, these individuals--while working--represent the collective working organization. By this I mean that a boundary must be set in stone/iron/brick regarding protocol and behavior in the workplace and all its representations.
1) Widen the existing (?) confidentiality clause to include the creation of and engagement in social media.
2) Widen the mandated codes of conduct to include the participation in social media.
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