LIBR 246-04/13 Web 2.0 (Fall 2010)

Roy's "Social Media Disasters" states that a productive and speedy response to a disaster is "to buy and own unsavory keywords so that people searching for those videos and articles will see links to your official response". I am not quite sure what s/he means by "buying" and "owning" keywords, but it strikes me as specious. Owning (i.e. controlling) the means of communication seems counter to the populist and intellectually free foundational concepts that many tout the internet to embody.