LIBR 246-04/13 Web 2.0 (Fall 2010)

The UGG Australia brand is best known for its classic sheepskin boots worn by both men and women.   Due to the popularity of UGG brand boots, many people are making imitation, or fake, boots to fool the customers online.

What people are saying:

In my pursuit to investigate what people are saying on-line about the ever-expanding Whole Foods Markets, I looked at Social Mention, Yelp, GoogleBlogSearch, and TweetScan. The first and the last moniters displayed very similar entries: a lot of "meet me at the ____Whole Foods, aisle 6," celebrity sightings at specific locations, and tidbits about favorite foods.

The few Yelp postings found, linked to my city, were divided between high praise and nitpicking concerning particular recipes at the store's prepared food area.

After completing searches on Social Mention, Yelp, Google Blog Search and Tweetscan, I was able to get a good idea of what people are saying about 24 Hour Fitness. The reviews are mixed, and most of the complaints have to do with specific facilities, not the company as a whole. Social Mention shows that the sentiments toward this company are mostly neutral (607) with the positive (138) outweighing the negative (30). Most of the results on Google Blog search were related to promotional deals that the company offers.